Figures for U.S. viewing time were still on fire as well, with an average of 18 hours per pair of eyeballs, according to online video tracker comScore. That’s off from the record 18.5 hours posted in July, but well above the count for June and May.
Overall, there were 180 million U.S. Internet users. 85.8 percent of the U.S. Net audience watched at least some online video in August.
The top 3 online video sites remained Google sites (YouTube, mostly) at 162 million unique viewers; music video provider Vevo at 62.2 million; and Facebook at 51.6 million. Viacom Digital pushed its way back to No. 4 on the list, with 49.9 million. Slipping into fifth was Microsoft sites at 46.4 million.
The rest of the top 10 were Yahoo, AOL, Turner, Hulu and NBC Universal, all holding their positions from July.
Video advertising king Hulu served up 5.6 billion spots, with 37.6 ads seen by an average user on the TV rerun site in August. Across the board, online video ads reached half of the U.S. population, comScore reported. Total time spent watching video ads surpassed 2.5 billion minutes for the month, with Hulu holding consumers’ attention for 426 million minutes.