Vevo jumped back to the No. 2 spot in total uniques (55 million users), after March’s fall to No. 5 (52.5 million), comScore reported. Vevo often is described as the Hulu of music videos.
Overall, 172 million U.S. Internet users watched online video content last month, with the average viewer taking in 14.9 hours of online content. The number of viewers is off from March by 2 million, although April had one fewer day to count.
“Google Sites” (YouTube) far outpaced its rivals, as usual, with 142.7 million unique viewers. Following Vevo were Yahoo sites (53 million), Facebook (46.7 million) and Microsoft (46.5 million).
Hulu squeezed into 10th place in uniques, with almost 26.2 million TV fans calling up the site, comScore said in its monthly report. In time per viewer, YouTube/Google took No. 1 (286 minutes) while Hulu was a respectable No. 2 (206 minutes).
Rounding out the Top 10 in uniques were Viacom, AOL, NBC Universal and Turner.
Hulu topped the video ads viewed chart, with almost 1.4 billion spots. Overall, 42 percent of the overall audience saw at least one online ad for an average of 30 spots over the month. On Hulu, the average number of online video ads seen reached 45.