YouTube’s chief of content partnerships, Jordan Hoffner, is leaving after three years on the job. Hoffner helped YouTube get into the premium content game in some fashion, making deals with Disney/ABC and Time Warner, and setting up an internal movie “channel.”
Hoffner is off to Barry Diller’s new multimedia production unit at IAC, joining Ben Silverman. Chris Maxcy, who handled music partnerships, steps up to take Hoffner’s place.
Hoffner starts off with some serious traction: YouTube’s live (and archived) global webcast of U2’s Rose Bowl gig has sent out more than 10 million streams since Oct. 25. It’s a beautifully done concert presentation with solid sound and imaginative visuals. YouTube also just wooed back Warner Music artists .
The DIY video giant also has been in content talks with majors Warner Bros. and Sony, as well as MGM and Lionsgate. YouTube recently created a “Shows” section for professional video. YouTube also made baby-step deals for short-form content and trailers from DIsney/ABC and Time Warner.