About 161 million viewers watched online video during the month of August, the largest audience ever recorded, the ratings service ComScore reported. They churned up more than 25 billion video views over all, another record.
Almost 40 percent of that traffic went to Google’s YouTube, of course. The UGC site served up 10 billion videos during the month, yes, another record. Google Sites pulled in 121 million unique viewers in the period, making the average consumption 83 videos. Your basic Hulu guy, by comparison, watched almost 13 videos.
(Note to the confused: ComScore lists YouTube under “Google Sites,” but 99 percent of that comes from YouTube.)
Microsoft Sites was the distant second, with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent). Hulu has settled into the middle of the pack after making a run up the rankings in the spring.
Read the comScore lite report.