CinemaNow says its upgraded Media Manager software now can send video titles to TVs via the Xbox 360 console.
Previously, customers who hadn’t figured out a workaround had to download videos to a Windows PC and watch them there, or when possible burn the title to disc for use in a standard DVD player. All of the above steps on the pain-in-the-ass side.
Now, the downloaded content can be played via the network-connected 360, which of course plugs directly into living-room TVs. The Media Manager upgrade makes CinemaNow’s burn-to-DVD function available to Vista users. Xbox 360 users have been able to access movies via the Xbox Live marketplace for some time.
Wednesday’s corporate-speak from CinemaNow CEO Curt Marvis went like this: “CinemaNow is on a mission to enable simple and fast integration into our customers’ lives. This upgrade alone makes our entire library of more than 7,000 videos available to the millions of Xbox users who are downloading movies online and watching them on their TVs.”