A little film has rustled up some big publicity via its online film debut. MGM’s “A Dog’s Breakfast,” directed by “Stargate Atlantis” star David Hewlett, went live on Amazon’s Unbox and iTunes earlier this week.
It’s now listed as the No. 2 downloaded movie on Unbox.
“We’ve got such a huge loyal and tech-savvy fan base for this film. What better way to premiere it than on their home turf, with an online iTunes and Amazon release,” Hewlett said in a statement.
The actor/director is trying to put together an online simulcast to reward his fans for their help in promoting the black comedy. The trailer reportedly has logged more than a quarter million downloads on YouTube.
Hewlett, who is into heavy flacking on his web site, describes the dark comedy as “a head smacking, bone breaking, fiancé bashing romp, with a family that just loves themselves to pieces.” (The dog ate his hyphens, apparently.)
Aside from this detour, the film is going straight to video on Sept. 18.