CinemaNow is getting back into the music video business, dueting with Warner Music Group. One problem: the $1.99 videos won’t work on your iPod or iPhone.
“This year, consumers headed to the Web for short-form content in record numbers, and we see great potential in music video downloads,” CinemaNow chieftain Curt Marvis says. The company made a watery attempt at the business a few years back with watchmusichere.com, which is being revived.
Music videos are free like air on the Web, but CinemaNow is banking on customers wanting copies that approach DVD quality instead of, say, a grainy video from YouTube.
The AP reports:
The relaunched site will feature about 1,600 videos exclusively from Warner until July 21. After that, additional videos from Warner and from other major record labels will be added to the site, the company said. Marvis said the files are designed to look good playing on a larger screen as well. Many portable players can connect to a TV either through a cable or a wireless connection.
Update:CinemaNow later signed a similar music video deal with Sony BMG Music Entertainment, EMI, and Sanctuary Records that includes European concert performances.