Cisco Systems’ Mike Volpi has networked himself into the CEO post at Internet TV startup Joost. The company, started by Kaza and Skype founders Janus Friis and Niklas Zennstrom, is still in beta but reportedly remains on target for a million subscribers before the test period ends at year’s end. (Apparently you have to know a subscriber to join their ranks as a tester.)
OM asked Volpi, 40, why he though Joost would succeed with so many rival online video players out there:
Joost is not YouTube and Joost is not Apple iTunes. What Joost is: a service that delivers high quality ad-supported long form produced video content in a secure manner using a cost-effective delivery platform. Bringing these three pieces (long form video content, advertising and delivery platform) together is going to be hard and not everyone is going to be able to do it. No one has it packaged together like Joost.
Check out the semi-annoying corporate video about Joost (pronouned Juiced).