NBC couldn’t get what it wanted working out of Apple’s iTunes Store, so the network’s fall shows are headed for Amazon’s Unbox download service.
NBC Universal and Amazon Inc. confirmed Tuesday that free pilots of the peacock network’s new shows are going up on Unbox starting Monday.
NBC’s revenue-generating downloads such as those for “The Office” and “30 Rock” already are up on Unbox. The network gains pricing flexibility with the deal that iTunes rejected.
NBC provided the iTunes Store with about 40% of its video fare. The NBC Uni-Apple relationship went publicly sour last week, with the network parent saying it would not renew with the music-video download service. Apple then decided NBC’s new shows wouldn’t be going up on its digital shelves.