Customers of the online rental pioneer will be able to watch the show the day after the network’s broadcast.
NBC Universal Domestic Television Distribution also cut deals with G4 and Mojo as the off-network cable sources for “Heroes.”Netflix’s online video service also offers prior season episodes of NBC series such as “30 Rock” and “The Office.”
“This deal reflects the changing landscape of the entertainment marketplace and our objective of finding new buyers that complement our traditional customers,” says the marketing-ready quote from Frances Manfredi, a major suit at NBC Uni TV’s output unit.A phased rollout of Netflix’s “instant watching” feature began in January and had hit 10 million views by late summer.
NBC Universal and Netflix teamed up on an exclusive “Heroes” DVD early in the year. It featured a newly produced recap of the first 11 episodes, along with some promotional throwaways.”