“The Family Guy” plan for world domination apparently includes invading friendly web sites.
“Seth MacFarlane’s Cavalcade of Cartoon Comedy” will be carried on the “Ads By Google” advertising network, fed directly to web sites where “Family Guy” guys and gals are likely to hang out.
The New York Times broke the story early this morning in a story titled “Google and Creator of ‘Family Guy’ Strike a Deal.”
Monetization will come via the online video quasi-standard methods: Either as a preroll clip or as banner images below the streaming video.
MacFarlane created new characters for the strips, which will go out as 50 two-minute episodes. He told the Times they would be “animated versions of the one-frame cartoons you might see in The New Yorker, only edgier.”
Google has dubbed the syndication method “the Google Content Network.”
“We feel that we have recreated the mass media,” said a modest Kim Malone Scott of the AdSense unit.
Those Google AdSense slots appear to be good for something other than annoying you and maybe making a nickel or two for publishers like me (call it AdCents).