CinemaNow, the pioneering online movie service, is taking on Apple with a new iTunes-like application that’s said to work on Macs, iPods, iPhones and potentially a host of consumer electronics devices.
Previously, CinemaNow customers were locked into using Microsoft’s Windows operating system and its far from flexible digital-right management system. Now the content can be downloaded or streamed to devices operating off Mac, Windows or Linus software — Mac or PC.
The change comes as CinemaNow adopts a multiplatform copyright-control system made by Wildevine Technologies. Wildevine says its DRM system allows consumers “to securely enjoy Hollywood feature films,” a safeguard that’ll certainly help us all sleep better at night.
More from the DRM folks:
“CinemaNow will be one of the first to securely distribute premium content on all major consumer platforms running Windows, Mac or Linux. Customers will have unparalleled flexibility in accessing the portal using Internet Explorer, Firefox, Safari or the Opera browser.”
The plan is to have consumer electronics makers preload the CinemaNow/Wildevine set-up into their products, which would include high-end TV sets and DVD players.
Wildevine gave an L.A. Times tech blogger a list of companies ready to incorporate the movie software — whose interface reportedly is similar to the iTunes Store, of course — but CinemaNow issued a retraction, saying the deals were not done.
CinemaNow’s wider reach comes within a week of the death of rival online movie service Vongo.