The Fey-Palin clips are hugely popular online, so it turns out NBC made a smart moving sending the season premiere of “30 Rock” to Hulu for streaming a week ahead of the network broadcast. The early season premiere actually was announced back in early September, part of a package that included the new “Knight Rider” as well as the moderately rated “Lipstick Jungle,” “Chuck” and “Life.”
Props to NBC for following through on the sneak, instead of worrying it would dilute ratings for the network broadcast.
“30 Rock” co-star Alec Baldwin appeared on the “SNL” show with Palin, telling the governor she’s even hotter in person. Ain’t synergy grand. The Hulu display for the “30 Rock” sneak preview (episode “Do-Over”) features Fey, of course.
Networks have used online video sneaks for season premieres before, but this is a first for Hulu, which officially launched just as the ’07-08 season was ending.