Online TV and movie service Joost has abandoned its core concept, P2P distribution, redirecting subscribers to the the company’s Flash-based web site.
The company said it wanted its users to have a “common experience.” The move, announced via email, follows the crowd to browser-based video — like the big boys YouTube and Hulu.
joost.com launched in early fall. The company also pushed a browser plug-in.
Joost’s blog said the move was all in the master plan: “It was always our intention to discontinue the Joost software application.”
“We have a significant amount of intellectual capital built up around P2P technology — but the reality is that most people don’t care how their video is delivered to them as long as it’s delivered to them reliably,” the blog stated.
Joost CEO Mike Volpi told NewTeeVee that he’s looking for the “right application” for the P2P-based video technology the company developed, backed by CBS and Viacom.
Joost told the subscribers via email that support for its P2P app would end today (Friday).
The announcement comes the same week as Veoh transitioned from a desktop client to a browser mode.