Hulu blew past Yahoo! in the online video horse race in March, settling into a distant third in overall share. Hulu’s showing in March was up roughly 20 percent over February’s count, according to comScore’s monthly report.
Still, YouTube hasn’t much to fear from the red-hot News Corp.-NBC Universal site.
Google’s video sites (almost all YouTube) gobbled up 41 percent of the U.S. online video market, comScore reported. That’s almost 5.9 billion videos viewed by 100 million unique viewers at YouTube.
Fox Interactive Media had 3 percent of the action, compared with 2.6 for Hulu. Yahoo had 2.3 percent while Microsoft computed 2.0 percent.
Overall, U.S. online video viewing was up 11 percent compared with February, with 14.5 billion videos served.
Hulu’s minutes-spent percentage (4.9 percent) almost doubled its videos watched share (2.6 percent), not surprising because the site specializes in broadcast-length fare.
Some other fun facts from comScore:
- Almost 78 percent of the U.S. Internet audience watched online videos.
- The average viewer viddied almost 5 1/2 hours of content.
- The average online video clocked in at 3.4 minutes.
- Yahoo! retained its third-place showing in unique visitors, but Hulu is close behind.