The DIY giant made the most noise about another stat, however: 60 hours of video uploaded every minute. Or an hour of video per second, for the nano-oriented. Or a century every 10 days, for the geezers.
YouTube says the 4 billion videos a day figure, which is global, is up 25 percent in the past eight months. That’s “the equivalent of more than half the world’s population watching a video every day,” the Google-owned site crowed on its blog.
The 60-hours-a-minute rate reflects an increase of more than 30 percent in the past eight months, Google said.
YouTube has been tracking hours of uploaded video per minute since it launched. Here’s an accounting of how YouTube’s speedometer climbed to 60 vids per hour:
- Mid-2007: Six hours of video a minute.
- May 2009: 20 hours of video a minute.
- March 2010: 24 hours of video a minute.
- November 2010: 35 hours of video a minute.
- May 2011: 48 hours of video a minute.
- January 2012: 60 hours of video a minute.
YouTube launched a web site to help fans get their minds around the uploaded videos figure: onehourpersecond.com
There’s also a video, below.
For December, comScore reported Google sites (YouTube, mostly) served 21.9 videos to U.S. viewers, with an average of about 8 hours viewed. (comScore’s video site rankings do not report global figures for YouTube, so the heavily promoted new numbers cannot be verified.)