In a sign that CBS is getting serious about original web video content, the network signed the "lonelygirl15" team to a first-look production deal. EQAL is the the "social entertainment company" founded by Miles Beckett and Greg Goodfried, who also created "KateModern." The hookup aims to "create and produce multiplatform television, nline … [Read more...]
‘Quarterlife’ dead on arrival at NBC
"Quarterlife" is all done at NBC. The webisode series from the creators of "thirtysomething" drew a measly 3.1 million viewers in its debut on the network Tuesday night. Those are the worst numbers in that primetime slot in decades, since anyone can remember. In trade talk, that's a 1.3 rating/4 share. Yikes. "It never should have been a … [Read more...]
Suddenly, ‘Quarterlife’ is a network show. Hmm.
After Lonelygirl15 you kind of figured the online video hijacking stratagem had played out, to everyone’s amusement. Did viewers really mind all that much that the bedroom vlogger was an actress, playing out her little dramas in front of the writer and producer? With Lonelygirl15, it was like going to the carnival and finding out the snakeman … [Read more...]
Their so-called ‘quarterlife’ goes online
Monday night comes the big premiere of Marshall Herskovitz's webisode series "quarterlife," about college grads facing the big bad real world. Pumped up? We thought so. Please keep reading anyway. The venues for the 8-minute show are MySpace and quarterlife.com. MySpace gets dibs, in a bid to access the social network's massive audience. "We … [Read more...]
